A reflective blog based on my design progression for a set brief.

Increasingly, the definition of design has expanded to include not just artefacts but strategic services and systems. As the challenges and opportunities facing business and society grows more complex, “design thinking” is playing a greater role in finding meaningful working solutions. At the heart of this approach is a deep sensitivity to the needs of people, whether they are consumers, clients, or everyday citizens. The user experiences holds the key to the design solution.